Case Study: Look-alike Band-Aid Label Promotion Engages New Healthcare Patients
Posted by Daniel Sass on
A distributor working with a new healthcare provider wanted a breakthrough way to advertise the new provider’s office and website, and start generating new patient visits.
Solution: A Look-alike Bandage Label Applied to a Direct Mail Post Card Conceals Promo Code and Successfully Builds Awareness and Traffic
Discount Labels worked with the distributor to design a label that looked and felt like a Band-Aid® but had the right adhesive to stay on a direct mail post card. The label was produced with textured lamination and covered a promotion code. Potential patients could use the code to enter to win a Kindle Fire®. The promotion was deemed a huge success by both the distributor and the healthcare provider.